Project Overview

An observation of Istanbul’s artistic infrastructure. The raw inspiration of the city was documented through the workshops of traditional artisans. The core objective was designing, filming, and structuring a vertical video campaign for Paribu’s sponsorship of the 43rd Istanbul Film Festival.

The Strategic Solution

The execution required precise planning and on-site filming within isolated craft spaces. The narrative aligns the rhythm of manual labor with cinematic structure. The physical reality of the city was utilized as a functional tool to carry the cultural weight of the festival. The process concluded with vertical video editing, optimized strictly for digital distribution. The campaign was structured and delivered. The task is complete.

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