Project Overview

A vibrant field activation during Berlin’s Karneval der Kulturen. The project captured the high energy of the festival stalls and the diverse spirit of the crowd to celebrate Paribu’s Pizza Day. The objective was to produce engaging vertical content that explores modern value perceptions, directly referencing the historical event of 10,000 BTC being traded for two pizzas 14 years ago.

The Strategic Solution

The execution focused on on-site videography and dynamic street interviews within the colorful atmosphere of the carnival. The narrative contrasts today’s currency expectations with the origins of Bitcoin. Through fast-paced vertical ad editing, the lively "vibe" of Berlin’s streets was transformed into a social media-ready campaign. The result is a series of high-energy ads that bridge cultural vibrancy with financial history, optimized for maximum digital engagement.

WATCH THE REEL