Project Overview

A series of physical interventions within Berlin’s urban landscape. Nostalgic icons were placed in public locations to interact with the city’s architecture. The project functioned as a study of objects in shared spaces. It was simply a task of bringing digital concepts into a physical environment.

The Strategic Solution

The execution followed a structured technical path. The entire process was documented through detailed videography and photography. Digital marketing campaigns were managed with a focus on localization for the Berlin audience. Community gatherings were organized to facilitate the interaction between the public and the physical assets. Each stage, from scouting locations to the final distribution, was handled as a technical requirement. The work was delivered.